SponsWatch
SponsWatch makes the value of sponsorship visible.
Sponsorships are a significant investment in brand growth. But how do you determine what a partnership actually delivers?
SponsWatch measures the visibility, reach and media value of sponsorships across video, images, text and audio. Using advanced AI vision technology, sponsorship exposure is automatically detected, analysed and valued across different media and platforms.
Linking these insights to brand and impact measurement provides a complete view of sponsorship performance. This shows not only how much visibility a sponsorship generates, but also the value it creates and the impact it has on your brand.
Who is
this for?
You want to know what your sponsorship delivers
Measure exposure, reach and media value, and gain insight into the value sponsorships create for your brand.
You want to get more from your sponsorship assets.
Identify which placements, activations and sponsorship executions generate the greatest visibility and value. This allows you to optimise assets based on evidence rather than assumptions.
You want stronger evidence for your partnerships.
Use objective insights into media value, visibility and impact to inform contract renewals, pricing, evaluations and discussions with sponsors or rights holders.
SponsWatch brings
sponsorship value into view.
How often a logo appears tells only part of the story. Its size, position and visibility, alongside competing brands and actual reach, all help determine how much value a sponsorship creates.
SponsWatch analyses these factors across broadcast media, online publications, social media and podcasts. This provides a single, consistent measure of sponsorship exposure and media value, regardless of channel or platform.
This gives you an objective view of the value a partnership delivers and a basis for comparing, optimising and justifying sponsorships more effectively.
Technology that makes sponsorship value measurable.
AI Vision Technology.
SponsWatch uses AI vision technology to detect sponsorship branding automatically in video, images and digital content. This reveals where brands appear, how long they remain visible, how prominently they are featured and the value that visibility represents.
Automated Analysis
Process large volumes of content efficiently and compare sponsorship performance using a single, consistent methodology.
Cross-Media Measurement.
Bring together sponsorship exposure across television, online media, social media, podcasts and other relevant channels.
Consistent Valuation
Convert sponsorship exposure into media value using a transparent, standardised valuation approach.
A sponsorship is active across multiple channels at once. SponsWatch therefore brings different formats and platforms together in a single, integrated overview. This provides a single, consistent view of where sponsorship exposure occurs, the value it represents and where impact is achieved.
Our research specialist
is happy to help.
Media value is the starting point,
not the end point.
Sponsorships are often assessed on visibility, reach and media value. This shows what a partnership has delivered, but not necessarily what it has meant for your brand.
SponsWatch measures exposure and media value accurately. We then link these insights to brand impact, target audience impact and overall sponsorship performance.
This reveals which partnerships generate significant value and actually contribute to brand objectives and growth.
This provides a more complete view of sponsorship performance: from visibility to value, and from value to impact.
From sponsorship
to performance.
Exposure.
See where your brand appears, how long it remains visible and how many people are exposed to the sponsorship.
Value.
Determine the media value of sponsorship exposure using a consistent, objective valuation methodology.
Brand impact.
Link sponsorship exposure to brand KPIs such as brand awareness, brand consideration and Brand Power.
Sponsorship Performance.
Combine visibility, value and impact to understand which sponsorships genuinely contribute to brand objectives and growth.
What this approach delivers.
Connecting sponsorship exposure, media value and brand impact reveals the factors behind successful partnerships.
You’ll see:
- where sponsorship exposure occurs;
- the value this exposure represents;
- which partnerships make the greatest contribution;
- which activations generate the greatest impact;
- where opportunities exist to increase sponsorship returns further.
This turns sponsorship from a matter of visibility alone into a measurable contribution to brand and business objectives.
Related
solutions.
Sponsorship Effect Tracking.
Track what sponsorship does to relevant brand KPIs, attitudes, and behaviour.
sponsorship
Sponsorship Portfolio Analysis.
Determine which sponsorship properties best align with your brand, target audience and objectives.
sponsorship
Sponsorship Campaign Research.
Test and optimise activations with your target audience before committing campaign budget.
sponsorship
What does SponsWatch measure?
SponsWatch measures sponsorship exposure across video, images, text and audio. The analysis includes exposure duration, visibility, logo size, placement, competing brands and reach.
How does SponsWatch use AI?
AI and computer vision detect and analyse logo exposure at scale. Social media listening and automated processes are also used to bring together exposure across different media and platforms.
How is sponsorship media value calculated?
SponsWatch uses a consistent valuation method based on industry-approved metrics and assumptions, advertising costs at discounted rates and net distribution figures.
What is the difference between exposure and sponsorship impact?
Exposure shows where and how much visibility a sponsorship generates, and the media value associated with it. Sponsorship impact examines how the partnership affects factors such as attitudes, brand connection and behaviour. Blauw brings both perspectives together to provide a fuller understanding of sponsorship performance.
Can sponsorship be compared with other marketing investments?
SponsWatch visualises sponsorship expenditure and the value of exposure. By connecting this with brand impact and commercial results, input is generated to assess sponsorship alongside other marketing strategies.
See what your sponsorship truly delivers.
Bring together exposure, media value, and brand impact. This shows you where your sponsorship creates value and where the next optimisation lies.
