Usage & Attitude Research
Those who understand behaviour spot opportunities sooner.
Gain a complete view of your competitive landscape and identify sooner where change creates opportunities.
Usage & Attitude research provides a clear picture of your market and the consumers making choices within it. We connect who uses which products with where, when and why they use them. This reveals the needs, perceptions and preferences that drive behaviour, where opportunities exist within your category and how to build a solid foundation for your marketing plan.
Who is
this for?
You lack a complete view of your market.
You know who uses your product, but want to better understand how consumers use, experience and evaluate your category.
You want to understand what drives consumer choice.
You want to uncover the needs, motivations and perceptions behind consumer behaviour and understand why people choose particular products or brands.
You are looking for new opportunities for growth.
You want to identify which usage occasions, target audiences or market developments offer opportunities to grow your brand, communications or product portfolio.
Knowing who uses your product is valuable. But only when you understand what, where, when and why consumers choose can you see how your market really works. Usage & Attitude research brings these different perspectives together and reveals what drives behaviour within your category.
We turn these insights into a category model tailored to your market. This shows not only how consumers behave today, but also where change is emerging and where new opportunities exist for your brand, communications or product portfolio.
Gain insight into who uses your category, which products and brands they choose, and how different groups behave. This provides a clear starting point for understanding how consumers engage with and experience your market.
Look beyond the choices consumers make. We connect behaviour with needs, perceptions and the context in which products are used. This reveals why choices differ and what matters at different moments.
Bring all insights together to reveal patterns, shifts and white-space opportunities. This shows where untapped potential lies and which opportunities are worth exploring or developing further.
Make market insight actionable.
Behaviour.
See how consumers navigate your category: what they use, buy and choose, and how different groups differ from one another.
Needs.
Understand which functional and emotional needs come into play and what consumers are ultimately trying to achieve.
Usage Occasions.
Discover the contexts in which your product or category plays a role, and how expectations and choices change from one occasion to another.
Personas.
Bring relevant differences between consumers to life through recognisable profiles. This makes research insights easier to apply across marketing, innovation and communications.
what our approach
delivers.
A sharp view of your market.
Understand how your category works and which developments and relationships shape it.
A clear view of untapped opportunities.
Discover opportunities to create new relevance and further grow your brand or offering.
Evidence to inform innovation and communications.
Identify where new propositions have potential and which contexts your communications can respond to.
Guidance for your marketing strategy.
Turn a wealth of market and consumer insight into clear decisions and priorities for what comes next.
Related solutions.
Category Entry Points.
Discover when consumers think about your category and how strongly your brand is associated with those moments.
strategy
Image & positioning.
See how your brand is perceived and where there is scope to differentiate it.
strategy
Distinctive Brand Assets (DBAs).
Measure which brand elements are immediately associated with your brand and which need strengthening.
strategy
Segmentation.
Identify which target audiences are genuinely different and how to reach them more effectively.
strategy
In practice.
Lamb Weston
See what your market is trying to tell you.
Behaviour, needs and usage occasions reveal where opportunities are emerging. Turn these insights into your next strategic move.
