Wehkamp

Wehkamp Wehkamp Brand Asset Research Case Information Client Type Sector Date Brand & Campaign Online department store Wehkamp launched a new autumn campaign. With this new campaign, Wehkamp is focusing on improving its visibility and on its most important category: fashion. To reinforce the focus on women and support Wehkamp’s visibility, the logo has also […]

Bol

Bol What is Bol’s brand image according to the consumer? Case Information Client Type Sector Date Branding & Communication Bol describes itself as ‘the shop for all of us’. But do Dutch and Flemish consumers agree? Does the brand image that Bol has of itself match the image held by its customers? Who is Bol […]

Efteling

Efteling Looking at your brand from a different perspective? An international brand study on Efteling’s brand image Case Information Client Type Sector Date Branding & Communication To allow guests to escape the daily grind in natural and fairytale-like surroundings. That is Efteling’s mission. But what about Efteling’s brand image and brand strength? Where does the […]