ESPN

ESPN Young Football Fans: How ESPN Scores with the Next Generation. Case Information Client Type Sector Date Value for Other Clients. ESPN aimed to reach young football fans with relevant content. Blauw researched how children experience football and which formats engage them. This provided concrete building blocks for content that better suits their viewing behaviour […]

Eneco

Eneco Campaign pre-testing: Eneco’s solar campaign hits the mark. Case Information Client Type Sector Date Value for Other Clients. Eneco wanted quick insight into their new solar campaign’s reception and the ability to test adjustments instantly. A two-day study with interim optimisation allowed Eneco to refine the campaign and launch with confidence. This case demonstrates […]

Wehkamp

Wehkamp Brand research in retail validates Wehkamp redesign. Information about the case Client Type Sector Date Brand & Campaign This case shows how retail brands can test visual redesigns without putting commercial momentum at risk. By contrasting old and new assets across split samples and implicit response tests, you validate whether fresh distinctiveness supports commercial […]

Bol

Bol Brand research in e-commerce for bol to validate market image. Case Information Client Type Sector Date Branding & Communication This study shows e-commerce leaders how to validate cross-border brand perception beyond surface-level metrics. Blending qualitative archetypes with large-sample reaction-time data delivers clear steering to protect market positioning. The Question What was going on at […]

Efteling

Efteling Brand research for leisure boosts Efteling growth across Europe. Case Information Client Type Sector Date Branding & Communication Standardising brand metrics across international markets reveals hidden growth opportunities without losing local nuance. Leisure organisations discover which entry points need extra support per country to win against established regional competitors. The Challenge How does the […]

TakeAway

Takeaway Food delivery CEP research: boosting mental availability. Case Information Client Type Sector Date The Question How does TakeAway embed itself in consumers’ minds?How does TakeAway embed itself in the consumer’s memory? TakeAway, the parent company behind well-known brands such as Thuisbezorgd.nl in the Netherlands, Lieferando.de in Germany, and Pyszne.pl in Poland, is a leading […]

De Baak

De Baak Brand positioning for de Baak: sharp and relevant for growth. Case Information Client Type Sector Date Can you reach new audiences without diluting your brand? Here’s what De Baak can teach you. This brand positioning research for de Baak demonstrates how to appeal to a broader audience without losing core values. By identifying […]

Stoov

Stoov Brand Research for Stoov: European Growth via ‘The Regular Guy’. Case Information Client Type Sector Date Is your brand keeping pace with your ambitions? Here’s what Stoov can teach you. Stoov, a fast-growing infrared heating cushion provider, sharpened its brand positioning for further European market growth through targeted brand research. By focusing on specific […]

Viata

Viata Increasing online pharmacy brand awareness: Viata and the CEPs. Case Information Client Type Sector Date The Question How does online pharmacy Viata increase its brand awareness? Online pharmacy Viata has firmly established itself in Belgium, but saw opportunities to further increase brand awareness. Many consumers already know how to find Viata, but there are […]