KNVB Partnership Impact Tracker

KNVB KNVB: measuring sponsorship impact in a football world that never stands still. Case information Client Type Sector Date Introduction The KNVB manages multiple major partnerships around Dutch football, with partners running their own campaigns and activations throughout the year. At the same time, football itself creates a constantly changing context, from match results and […]

ABN AMRO

ABN AMRO ABN AMRO: measuring the impact of sponsorship. Informatie over de case Klant Type Sector Datum Introduction Sponsoring effectiveness research. ABN AMRO and Blauw have worked together on sponsorship research since 2006. Over the years, the bank’s sponsorship strategy has covered different domains, including sport, art and culture, education and entrepreneurship, with talent development […]

Rabobank

Transavia How Rabobank Measures the Impact of Sponsorship Case Information Client Type Sector Date Introduction As one of the most prominent sponsors in the Netherlands, Rabobank invests heavily in connecting with consumers’ passions. The bank utilises a broad spectrum of partnerships, ranging from elite sports to local cultural initiatives, with the aim of strengthening its […]

KNVB Association Tracker

KNVB How do a defeat or a change of coach influence the Netherlands’ perception of the national team? Case Information Client Type Sector Date Introduction As the largest sports association in the Netherlands, the KNVB reaches a large part of the Dutch population, with the national men’s and women’s teams as its biggest crowd-pullers. For […]

VodafoneZiggo

Vodafoneziggo VodafoneZiggo: Sponsor Effectiveness Tracker. Case information Client Type Sector Date Introduction VodafoneZiggo has a diverse sponsorship portfolio spanning sport and music. Ziggo’s partnerships include Ajax and the Ziggo Dome, while the different sponsorships and activations take place throughout the year, each following its own rhythm. The objective behind the portfolio is clear: strengthening relationships […]

Nissan

Nissan Nissan Formula E: Sponsoring Effectiveness Research. Case Information Client Type Sector Date Introduction International sponsoring effectiveness research. Nissan has been competing in Formula E since 2018. As a leading electric car manufacturer, the all-electric racing championship provides a natural platform for Nissan to showcase its position in electric mobility. Blauw has been Nissan’s research […]