UITGELICHT
BRAND STRATEGY
Tijd voor
Grolsch
Hoe laat Grolsch meer mensen in Nederland haar bier drinken?
Hoe laat Grolsch meer mensen in Nederland haar bier drinken?
Alle cases.
VodafoneZiggo
How does VodafoneZiggo identify which sponsorship contributes to the brand, from Ajax to the Ziggo Dome?
Sport & Sponsorship
Nissan
Blauw has been Nissan’s research partner for international sponsorship effectiveness since 2014.
Sport & Sponsorship
Kruidvat
Every new product launch aims for success. Thorough testing before the final launch helps to secure that success. For Kruidvat, we investigated how parents and their young children experienced (a prototype of) new reusable nappies. Based on feedback from the in-home use test (IHUT), a realistic usage test, the final touches were put on this new product. The results were shared in an online research community.
New Product Development
Bol
Does bol truly live up to being the shop for all of us in the eyes of Dutch and Flemish shoppers?
Brand & Campaign
