Creative Impact A(I)dvisor
CREATIVE IMPACT A(I)DVISOR SHOWS WHETHER YOUR CREATIVE IS READY TO GO LIVE.
Many creative decisions are still made based on experience, preference or debate. Creative Impact A(I)dvisor adds an objective layer.
The solution is based on the award-winning Retail Media Impact Advisor, for which Blauw received an ESOMAR Award. The advisor linked thousands of creative executions to attention, brand impact and sales outcomes. Today, those insights form the basis of an AI-driven assessment model that predicts creative impact and gives concrete suggestions for improvement.
Upload a TV ad, social post, video, radio script, out-of-home ad or retail media creative, and within 60 seconds you’ll get an assessment, concrete areas for improvement and recommendations for optimisation.
That way, you replace debates about taste with evidence-based creative decisions.
WHEN DO YOU USE
CREATIVE IMPACT
A(I)DVISOR?
Campaign pretesting.
Predict the impact of your creative before media budget is committed.
Creative optimisation.
Find out which elements contribute to attention, brand recognition and effectiveness, and improve your creative before it goes live.
Consistent creative assessment.
Use one objective framework to assess creative across brands, teams, agencies and channels.
From creative debate
to creative intelligence.
Which creative goes live? Which message works best? Is the logo visible enough? Is the call to action strong enough? Many creative decisions are based on experience and gut feeling. Creative Impact A(I)dvisor adds an objective layer. By automatically analysing creative features and linking them to empirical research data, it shows which elements contribute to impact and which ones distract. That makes feedback concrete, scalable and immediately actionable.
WHAT THIS APPROACH DELIVERS.
What works.
By systematically assessing creative choices, you can see which creative elements perform strongly and contribute to attention, brand impact and effectiveness.
Areas for improvement.
See which elements can be improved and which optimisations will have the greatest impact.
A score based on
proven principles.
See how creatives score against proven effectiveness principles. This allows you to discuss creative work based on an objective measure.
The greatest chance
of success.
You see which creatives have the best chance of being successful. This makes creative testing a standard part of creative development instead of a final check before going live.
From creative validation
to creative growth.
Effective creative is one of the biggest drivers of campaign performance and brand growth. Creative Impact A(I)dvisor lets you test creative decisions against proven effectiveness principles on an ongoing basis. That creates a shared framework for creative quality across brands, agencies and teams. You see what could be better, and why. So you develop creative with more impact, stronger brand effect and a better chance of success.
Our research specialist
is happy to help.
Human creativity.
The scale of AI.
The power of research.
Creative Impact A(I)dvisor combines AI-driven analysis with empirical research into creative effectiveness. That gives you insight within minutes, where traditional creative evaluations take days or weeks. It’s built to make creative decisions stronger, not to replace creativity.
What is Creative Impact A(I)dvisor?
The Creative Impact A(I)dvisor uses AI to predict how a creative will perform and gives you concrete suggestions to improve it. The model builds on Blauw’s Retail Media Impact Advisor, which won an ESOMAR award. That study linked thousands of creative executions to attention, brand impact and sales. It means you can bring an objective layer to creative decisions that are often still based on experience, personal preference or debate.
Which creatives can you have assessed?
Upload a TV ad, social post, video, radio script, OOH ad or retail media creative. Within 60 seconds, you’ll get an assessment with concrete suggestions to improve it. You can also generate an improved concept or a creative brief your team can get to work on straight away.
What does Creative Impact A(I)dvisor assess a creative on?
The tool analyses your creative on dozens of features, from branding, visual hierarchy and product use to copy, contrast, design and call to action. These features are linked to research data on creative effectiveness. You get a score and see which elements drive impact and which get in the way.
Will AI replace the creative professional?
No. The Creative Impact A(I)dvisor helps you make stronger creative choices. It combines human creativity with the scale of AI and the rigour of research. That gives brands, agencies and teams a shared framework for creative quality, so everyone can see what to improve and why.
When do you use Creative Impact A(I)dvisor?
For campaign pretesting before media budget is committed, to improve creatives before they go live, and to assess creatives across brands, teams, agencies and channels using one objective framework.
How quickly will you see results?
Within 60 seconds, where traditional creative evaluations take days or weeks.
Ready to
go live?
Have your TV ad, social post, video, radio script, OOH or retail media creative assessed. Within 60 seconds, you will see how your creative scores and which adjustments will increase its impact.
