Transavia

Transavia Transavia conjoint analysis: shorter ground turnaround time results in higher returns Case information Client Type Sector Date Product Development To gain more control over baggage flows, Transavia, like other airlines, is going to charge a fee for taking luggage into the cabin. But what is a reasonable fee? To determine this, we conducted a […]

Alpine

Alpine Discrete Choice Modelling at Alpine: converting customer preferences into sharp product choices Information about the case Client Type Sector Date New Product Development Product development becomes stronger when you see which choices customers actually make. Discrete Choice Modelling helps organisations understand which product features have the most influence on customer choices. For Alpine, Sprint […]

Danone

Danone Danone HiPRO Dairy Bar: Optimising Price and Positioning Case information Client Type Sector Date Product Development Danone wanted to expand its HiPRO product line with a new protein bar to be stocked in the supermarket’s chilled aisle. The product combines characteristics of both the chilled and shelf-stable high-protein categories: high protein content, a premium […]