Panel research
Panel research among the audience that matters for your question.
Bring consumer experiences and needs in early, so you develop from what matters to them.
Related Solutions
With panel research, you gather quantitative insights from a specific group of consumers, customers or businesses. You reach exactly the audience that’s relevant to your research question. That way, you base your decisions on answers from the people who matter for your brand, product or market.
Who is
this for?
You want to reach exactly the right audience.
Your research question calls for a specific group of consumers, customers, users or decision-makers, and you want to be sure you’re gathering insights from the people who matter for your decision.
You want conclusions you can rely on.
You want to know how widely an attitude, preference or behaviour is shared within your target audience, and you need a sample that matches the population you want to draw conclusions about.
You want to track how your target audience is changing.
You want to know where you stand now, and also see how things like brand awareness, attitudes or behaviour develop over time, and when you need to adjust course.
Panel research that fits your audience and your question.
We don’t run our own panel, so we’re not tied to a single pool of respondents. For each study, we select the professional panel partner and sample that best fit your audience and research question. That way, you reach the people who matter for the conclusions you want to draw.
Reach exactly the right audience.
Research Dutch consumers, or a specific group of users, decision-makers or potential customers, depending on the question at hand.
Take a one-off snapshot.
Get a clear picture of brand awareness, attitudes or behaviour within your target audience, for example, at the moment you need the insight.
Choose the right sample.
We put the sample together so it matches the population you want to draw reliable conclusions about.
Track changes over time.
Repeat the research at fixed intervals to see what’s changing, which audiences are affected and when it’s time to adjust course.
Image Blueprint: understand your position, so you can strengthen it.
An Image Blueprint is a periodic image study that shows how a specific audience sees your organisation and how your position compares with competitors. Among other things, you track awareness, preference and relevant choice criteria over time. That shows you how your position is developing and what it means for your strategy and communication.
With the Mortgage Lenders Image Blueprint, you can see how advisers evaluate your organisation and competitors. You will discover what strengthens your position and where opportunities lie to increase adviser preference.
With the Legal Labour Market Image Blueprint, you can see how junior lawyers view potential employers. This clarifies what makes your employer brand attractive and where you can make a difference for legal talent.
Related methods.
Community research.
Put current questions straight to your target audience and dig into what’s behind their behaviour, needs and reactions.
Co-creation.
Involve consumers in developing and refining products, services and concepts, based on their experiences and needs.
Qualitative research.
Understand why people do what they do and which needs, experiences and motivations drive their behaviour and choices.
Quantitative research.
Measure how widely behaviour, preferences and needs are shared across your target audience, and reveal patterns and differences.
In practice.
Odido
Reach the right audience for your research.
Want to know which panel and sample fit your question? Talk it through with Blauw, and together we’ll work out which respondents you need for reliable insights.
