ESPN The Walt Disney Company

ESPN The Walt Disney Video research in media shows the effect of humour for ESPN. Case Information Client Type Sector Date How did viewers experience the humour in the new ESPN commercial? This case shows that general campaign metrics aren’t enough to understand why humour works or falls flat. By automatically asking follow-up questions on […]

JDE

JDE Sprint concept testing for new JDE coffee concepts. Case information Client Type Sector Date 83 COFFEE CONCEPTS, 2 DAYS, 1 CLEAR DECISION. JDE wanted to develop new coffee concepts quickly, while being certain which ideas held real potential. With Sprint concept testing, we screened 83 concepts in the UK and Germany within 2 days, […]

BrainBite

BrainBite BrainBite user research: testing AI learning with parents. Case information Client Type Sector Date Sprint Learning works better when technology aligns with what children need and gives parents confidence. BrainBite user research showed how parents experience the prototype of the AI learning environment. Sprint investigated the platform’s usability, clarity, appearance, and AI functionalities. This […]

Bel Groupe

Bel Groupe Packaging Test with Eye-Tracking: How Apéricube Wins on the Shelf. Case information Client Type Sector Date Babybel Probiotics UK Packaging Test: terracotta outperforms blue and green. Bel Groupe, the French giant behind beloved brands such as La Vache Qui Rit and Babybel, is constantly innovating to surprise consumers with new flavours and concepts. […]