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Blauw wins ESOMAR Research Impact Award.
At the ESOMAR Congress in Valencia, Blauw won the ESOMAR Research Impact Award. The international award was presented for the AI-powered Retail Media Impact Advisor, which Blauw developed together with AH Retail Media Services.
Featured
Blauw wins ESOMAR Research Impact Award.
At the ESOMAR Congress in Valencia, Blauw won the ESOMAR Research Impact Award. The international award was presented for the AI-powered Retail Media Impact Advisor, which Blauw developed together with AH Retail Media Services.
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Blauw wins RISE Award.
Blauw is the winner of the RISE Award.
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CX Benchmark 2024: 5 reasons why organisations are becoming increasingly customer-driven.
Discover the growing maturity of Dutch organisations in the Customer Experience Benchmark 2024.
Thought leadership
Using artificial intelligence (AI) as a moderator.
Tellet is a tool that uses AI to run detailed, tailored interviews. We used Tellet with our own clients to hear what they think about using AI for consumer insights.
Thought leadership
Using artificial intelligence (AI) as a moderator.
Tellet is a tool that uses AI to run detailed, tailored interviews.
Thought leadership
How to make your category entry points (CEPs) clear and recognisable to consumers.
4 o’clock. Cup-a-Soup. More people should do that. This is a category entry point (CEP) for Cup-a-Soup.
Thought leadership
Why you need to know the difference between Category Entry Points and Reasons to Buy.
Those who confuse CEPs and Reasons to Buy miss out on opportunities. Learn how to use them for a stronger brand strategy and better marketing decisions.
Thought leadership
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