ASN Bank, Nationale-Nederlanden and Obvion have been nominated for the Gouden Spreekbuis (Golden Megaphone) Mortgage Lenders 2026. All three showed the strongest improvement or the highest score in the Mortgage Lenders Image Blueprint. This research shows how lenders perform in terms of awareness, consideration, preference, image and service. Lenders use it to determine and track their market position and to improve their performance. The nominees will substantiate their nomination before a five-member jury. The jury considers the research results, alongside other criteria, to select the winner.
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The study is extensive, and designed to give mortgage lenders the insight to define and track their market position, with practical pointers for improving their performance.
In addition, the research results serve as the basis for the Gouden Spreekbuis nominations. Based on development and scores across key metrics, Blauw also nominates three lenders each year that have performed best in these areas. This year, they are: ASN Bank, Nationale-Nederlanden and Obvion.
Based on the most recent research results from the Mortgage Lenders Image Blueprint, ASN Bank, Nationale-Nederlanden and Obvion achieved the most progress and/or the highest score. The key metrics involved are: awareness, consideration, preference, image and service.
Judging the Gouden Spreekbuis
The nominees are invited to substantiate their nomination before a five-member jury, which ultimately decides which of the three nominated lenders wins the award. The jury naturally includes the research findings in its assessment and also looks at other criteria.
The jury for the Gouden Spreekbuis 2026 consists of:
- Michiel Meijer – Commercial Director, De Hypotheekshop
- Alex Klein – Editor-in-Chief, Infinance
- Roald van der Linde – Managing Director, National Mortgage Guarantee (NHG)
- Maria Silveira – Director of the Foundation for Certified Mortgage Advisers
- Nico Stolwijk – Manager External Relations and Positioning, Vereniging Eigen Huis
