Blauw and SponsWatch are joining forces

SponsWatch is a specialized technology company that uses AI to measure the visibility and media value of sponsorships. By combining their expertise with Blauw Sponsorship Impact, we can now better help organizations gain insight into the full value of their sponsorships.

While sponsorship is often evaluated based on either visibility or impact, we bring those two worlds together—from media exposure and attention to brand impact and commercial results.

For our clients, this means, above all, greater insight into sponsorship performance. It’s not just about seeing what a sponsorship delivers, but also understanding why it works and where opportunities lie to extract even more value from their investments.

In addition, this provides access to new technology, additional datasets, and international expertise from our teams in Rotterdam, Stockholm, and Madrid. This enables us to better help clients understand, measure, and optimize their sponsorship performance.

We are proud of this step and look forward to sharing the new opportunities with our customers in the coming period.

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