Great news: Blauw strengthens its position in sponsorship intelligence with the acquisition of SponsWatch.
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SponsWatch is a specialist technology company that uses AI to measure the visibility and media value of sponsorship. By combining its expertise with Blauw Sponsorship Impact, we can now help organisations see the full value of sponsorship even more clearly.
Sponsorship is often judged on either visibility or impact. We bring the two together: from media exposure and attention to brand impact and commercial results.
For our clients, this mainly means more insight into sponsorship performance: seeing what a sponsorship delivers, understanding why it works and spotting where there’s even more value to be had from the investment.
It also gives us access to new technology, additional datasets and international expertise from our teams in Rotterdam, Stockholm and Madrid. So we can help clients understand, measure and optimise sponsorship performance even better.
We’re proud of this step, and look forward to exploring what’s now possible with our clients in the months ahead.
