This year’s Gouden Spreekbuis (Golden Megaphone) for mortgage lenders goes to Obvion.In this 29th edition, the lender showed the strongest improvement on the previous year. Obvion has the most satisfied customers of any lender, scoring highest on satisfaction at every stage of the customer journey. Its image is strong too. Intermediaries value Obvion most for its collaborative, proactive approach, and it is one of the most distinctive lenders when it comes to loan servicing. Obvion also scores highly on fast service, consideration and preference.
News
ASN Bank and Nationale-Nederlanden were also nominated. All three lenders earned their nomination through strong improvements in their scores in the Mortgage Lenders Image Blueprint, Blauw’s research among independent mortgage advisers. A professional jury then chose the winner.
This year’s jury:
- Maria Silveira – Director of the Foundation for Certified Mortgage Advisers
- Michiel Meijer – Commercial Director, De Hypotheekshop
- Alex Klein – Editor-in-Chief Infinance
- Roald van der Linde – Director-Administrator, Nationale Hypotheek Garantie
- Nico Stolwijk – Manager External Relations and Positioning, Vereniging Eigen Huis
Summary of the jury’s verdict
The jury sees three lenders that have clearly moved forward over the past period, and shown that their relationship with intermediaries is a strategic priority. The jury is impressed by the transformation ASN has been through: going from five brands to one is a huge undertaking. And although the new ASN is already taking steps in its service to advisers, the improvement isn’t yet visible in the figures. At Nationale-Nederlanden, the many improvements and simplifications in service have already led to much stronger performance. Now that NN is on par with the market, the jury is curious to see how NN continues this trend and whether it can outperform the market. Obvion has always been among the leaders, yet in a difficult year, with a tough message and a major internal restructuring, it still managed to stay ahead of the market on several distinctive and relevant points. For that reason, the jury names Obvion the winner of the 2026 Gouden Spreekbuis for mortgage lenders.
About the research
The Gouden Spreekbuis is awarded to the mortgage lender that has made the most progress over the past year in communication, image, brand awareness and service. Image and performance are measured among advisers who work with the lender.
As in previous years, the 2026 award was presented at HypoVak.
You can read more about how the jury assessed the winner and the other two nominees in the jury report .
