Obvion wins Golden Talking Tube Mortgage Lenders 2025

This year's Gouden Spreekbuis Mortgage Lenders is for Obvion. The mortgage lender showed the strongest development during this 28th edition compared to the previous year. Obvion presents itself as a provider of the "ideal mix": professional and efficient, but also warm and accessible. The organization deliberately opts for quality in its cooperation with advisors, which speeds up processes and improves results. With rising NPS scores, strong commitment to sustainability, digitalization and community involvement, Obvion shows that decisive choices and genuine humanity can go hand in hand.

In addition to Obvion, ING and Rabo Intermediair were also nominated. The three lenders owe the nomination to a very positive development in their results in the Imago Blauwdruk Hypotheekverstrekkers, Blauw's survey of independent mortgage advisors. In the end, the professional jury determined the winner.

The jury this year consisted of:

• Maria Silveira - director of the Approved Mortgage Advisors Foundation
• Michiel Meijer - Commercial Director Ingage-Aetos Franchise
• Alex Klein - editor-in-chief Infinance
• Roald van der Linde - member of the Board of Directors of Nationale Hypotheek Garantie
• Nico Stolwijk - director of advocacy for the Home Owners Association

Summary judgment of the jury

The jury sees three providers that have clearly developed in the recent period and show that the relationship with the intermediary is a strategic priority. ING stands out for innovation and future-oriented thinking, with a strong role for the personal team alongside rapid digitalization. Rabobank has proven that a fundamental change of course, in which listening to advisors is central, can lead to structural improvements and strong restoration of trust. Obvion shows that it is possible to combine professionalism and human warmth, with clear choices leading to both efficiency and appreciation.

Together, the three nominees show that cooperation with the intermediary is on the move: more personal, more sustainable and more innovative than ever. The jury compliments all three parties on the results achieved and the ambition to move the profession forward.

About the research‍

The Gouden Spreekbuis is awarded to the mortgage lender that has performed best over the past year in terms of communication, image, awareness and service. Image and performance are measured among advisors who work with the lender. The presentation of the Gouden Spreekbuis Verstrekkers 2025 took place again this year at HypoVak.
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The jury report contains more information about the assessment of the winner and both other nominated providers.