Blauw is taking a big step into the future of brand and campaign research by setting up a new practice, fully focused on AI, analytics and innovative technology for branding and marketing ROI. Tim Koekkoek joined as Managing Partner of Blauw Brand & Campaign on 1 February and will lead this strategic expansion.
News
Blauw has set itself the goal of growing through transformation, renewal and improvement, and this new practice plays a key role in that. Using AI and advanced analytics, Blauw Brand & Campaign gives advertisers in-depth insight into how their campaigns perform, and helps them make the right strategic decisions.
Data-driven innovation as a driving force
Led by Tim Koekkoek, the practice will focus on developing methods and solutions that help advertisers, agencies and media owners optimise the impact of their media choices. “Our goal is to give marketers insight into how their campaigns are performing, and to give them concrete support in improving their returns,” says [naam].
With 20 years’ experience in marketing and research, including at MeMo² and Kantar, Tim Koekkoek has a proven track record in turning complex data into impactful brand strategies. “With Tim’s arrival, we’ve found a leader who can take brand and campaign research to the next level,” says JOs Vink, CEO of Blauw. “His entrepreneurial mindset and creativity make him ideally suited to helping our clients optimise their media choices.”
With this expansion, Blauw is moving towards a future of brand and campaign research built on technological innovation and data-driven insight.
