Since April, Patricia Hoetelmans has been our new Business Lead Customer Experience (CX). At Blauw, she combines her extensive experience and passion for customer experience and research in a role that perfectly suits her.
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Patricia began her career as a qualitative researcher and has since held various roles in communication and research, both client-side and agency-side. What has always characterised her work is her focus on customer experience: How can you respond to customer needs while remaining true to a brand’s DNA? How do you improve the experience in terms of service, product, communication, or brand image? These questions are central to everything Patricia does.
When Customer Experience Management developed into a mature field, Patricia embraced it with enthusiasm. Over the past ten years, she has successfully guided organisations in implementing customer-centric thinking. From formulating CX principles with clients to effectively using research and developing behavioural training within teams – Patricia, with her sharp analytical mind and great empathy, elevates people and organisations to a higher level.
At Blauw, Patricia leads the CX team, and from 1st July, she will also take responsibility for the Product Development team. The upcoming period for her will be dedicated to connection: between people, expertise, and ideas. She looks forward to further developing Blauw’s CX & Product offerings and consultancy skills together with her teams.
We are delighted that Patricia is bringing her expertise and experience to us. Welcome to Blauw, Patricia – we look forward to an inspiring collaboration!
