Binne Heida in new role as Lead Innovative Solutions at Blauw Research
Binne Heida has taken a new step within Blauw Research: he has been appointed Lead Innovative Solutions. In this role, he focuses on the integration and acceleration of technological and scientific innovations within Blauw's research work.
Blauw Research is already strongly active in the field of AI and innovation. By deploying advanced technologies and innovative solutions, we support our clients daily in making informed decisions. With Binne's appointment, we want to bring further acceleration and more coherence to these developments, so that our innovative strengths are even better utilized.
As an econometrician with over twenty years of experience in the marketing insights industry, Binne knows better than anyone how smart applications help organizations make choices with confidence. His focus is on translating innovation into practical and valuable solutions for clients.
In his new position, Binne works closely with internal research and data specialists as well as external scientific partners. In this way, he ensures that new technologies and models are quickly and responsibly applied in practice and that there is strong coherence in the various initiatives in the field of AI and innovation within Blauw.
"With Binne in this role, we ensure that we structurally help our clients optimally in their growth ambitions," said CEO Jos Vink.
Featured
expertise(s)
Want to know more? Ask Binne
