Usage & Attitude research

Usage & Attitude research

Understand the needs, perceptions and preferences of your target audience to optimize your product strategy.

With our U&A research, you get a good understanding of the market, which can form the basis of your marketing plan. You'll gain insight into:

  • What products are currently in common use?
  • At what time, where, by whom and why?

The context in which products are used strongly influences what consumers want from brands and products. Understand where opportunities lie within your category!

Usage & Attitude research Blauw Research
Usage & Attitude research

A custom category model

An Usage & Attitude study provides insights into the five W's (who, what, where, when and why) from a category perspective. We capture the insights in a customized category model. This gives you insight into the connection between five W's. In this way, we unlock the white spots within the category in a single view.  

Use of visual personas

Usage & Attitude research is also great for arriving at personas. With visually created and recognizable personas, we bring the results to life. Useful for the marketing department itself, but also a great way to bring the market closer to the rest of the organization.

With our Usage & Attitude survey, we answer questions such as:

  • How can I ensure the added value of my product innovations?
  • What framing can I apply to my communications that is recognizable to consumers?
  • At what times should I be present where with my brand?

How do you gain more insight into consumer behavior and needs? Download our white paper here.

Want to know more about Usage & Attitude research?

Frederieke van Leeuwen
Business Lead Marketing Strategy
Frederieke van Leeuwen