Usage & Attitude research
Understand the needs, perceptions and preferences of your target audience to optimize your product strategy.
With our U&A research, you get a good understanding of the market, which can form the basis of your marketing plan. You'll gain insight into:
- What products are currently in common use?
- At what time, where, by whom and why?
The context in which products are used strongly influences what consumers want from brands and products. Understand where opportunities lie within your category!
A custom category model
An Usage & Attitude study provides insights into the five W's (who, what, where, when and why) from a category perspective. We capture the insights in a customized category model. This gives you insight into the connection between five W's. In this way, we unlock the white spots within the category in a single view.
Use of visual personas
Usage & Attitude research is also great for arriving at personas. With visually created and recognizable personas, we bring the results to life. Useful for the marketing department itself, but also a great way to bring the market closer to the rest of the organization.
With our Usage & Attitude survey, we answer questions such as:
- How can I ensure the added value of my product innovations?
- What framing can I apply to my communications that is recognizable to consumers?
- At what times should I be present where with my brand?
How do you gain more insight into consumer behavior and needs? Download our white paper here.
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