Category Research

Category Research

What are the growth opportunities within your category?

Consumers have a world of brands and products to choose from. If you want to make a difference as a marketer, you have to have a good understanding of the world you live in.

  • How is this world delineated by consumers?
  • And what are the growth opportunities within that?

With our category research, we give you answers to this.

Research category Blauw Research
Category Research

Exploring opportunities from a category perspective

The shopper and consumer are often pulled apart in research. The focus is on understanding and opportunities from the purchase process or usage. In reality, shopper and consumer are all too often the same person. Purchase and use are therefore strongly influenced by each other. In category research, we explore opportunities from an overarching perspective.

Receive a custom category model

So in a category research we combine questions from shopper research, usage & attitude research and needs research. We connect the various insights into a customized category model. The model delineates the category and shows in one view the interaction between purchase behavior, usage behavior and needs. This allows you as a marketer to understand your role in the world of the consumer. And what the opportunities are to increase it even further.

With category research, we answer questions such as:

  • How can I convince retailers of my category expertise?
  • How can I unlock the consumer's world in one view for the marketing team?
  • How can I identify growth opportunities for my brand and products?

Do you also want to grow through better category management?

Frederieke van Leeuwen
Business Lead Marketing Strategy
Frederieke van Leeuwen