Who exactly are you positioning yourself against?
There are few concepts in the MarCom world for which there are as many different practices and models as a positioning issue. The scope of application is also very diverse.
- Do you need to test already drafted positioning statements?
- On the contrary, is there a need to further develop positioning directions?
- Is the brand and its communication central?
- Or does the origin of the question lie with the product and marketing strategy?
Continuously looking for best fit methodology
We deliberately do not have a comprehensive model and rigid research approach for positioning research, but from a sound knowledge background are constantly looking for the best suitable methodology. After all, we know that practice is unruly and every company has its idiosyncrasies. In any case, insight into the target group and the competitive environment are always part of our research and analysis. Consider questions such as what is the perception of the category in the eyes of the target group and who exactly are you positioning yourself against? Often an image research or segmentation study will be part of our proposed approach.
Determine ideal positioning
Depending on the approach of the research, we form a team of 'experts and professionals' who look for handles to determine an ideal positioning or the most promising strategic development direction. In addition, we have a network of brand consultants who, if necessary, can help us work closely together to achieve the desired success!