Nominated for Golden Speaker 2025

Blauw Research is conducting the Mortgage Lenders Image Blueprint for the 28th time this year. This research measures the development of the performance of all relevant mortgage lenders on the Dutch market. It involves both brand performance and actual service as seen and experienced by independent mortgage advisors.

The survey is very comprehensive and is designed to help mortgage lenders gain insights to determine their position in the market, track it and provides tools to improve their performance.

In addition, the research results also serve as the basis for the nominations of the Gouden Spreekbuis. Based on the development and score on key metrics, Blauw also nominates three providers each year who have done best on these metrics. This year they are: ING, Obvion and Rabobank.

ING, Obvion and Rabobank achieved the most progress and the highest scores based on the most recent survey results from the Mortgage Lenders Image Blueprint. The key metrics here are: familiarity, image, preferred position and service.

Judging Golden Talker

Nominees are invited to substantiate their nominations before a five-member jury, which ultimately determines which of the three nominated providers wins the award. The jury will naturally take the survey results into account in its assessment, as well as look at other criteria. This year, particular attention will be paid to the way in which providers have implemented the agreements regarding raising sustainability among consumers.

The jury for the Golden Speakership 2025 consists of:

• Michiel Meijer - commercial director of Ingage franchise
• Maria Silveira - director of the Approved Mortgage Advisors Foundation
• Alex Klein - editor-in-chief Infinance
• Roald van der Linde - member of the Board of Directors of Nationale Hypotheek Garantie
• Nico Stolwijk - manager external relations and positioning Vereniging Eigen Huis

Click here for more information about the study.

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