Nominees for the 2026 Golden Megaphone Award
This year, Blauw Research is conducting the Imago Blueprint for Mortgage Lenders for the 29th time. This study tracks the performance trends of all relevant mortgage lenders in the Dutch market. It examines both brand performance and actual service delivery as perceived and experienced by independent mortgage advisors.
The survey is very comprehensive and is designed to help mortgage lenders gain insights to determine, track their position in the market and provides tools to improve their performance.
In addition, the survey results also serve as the basis for the nominations for the Gouden Spreekbuis award. Based on performance and scores across the key metrics, Blauw also nominates three providers each year that have performed the best in these areas. This year, they are: ASN Bank, Nationale-Nederlanden, and Obvion.
Based on the most recent survey results from the Imago Blueprint for Mortgage Lenders, ASN Bank, Nationale-Nederlanden, and Obvion have made the most progress and/or achieved the highest scores. The key metrics used in this assessment are: brand awareness, consideration, preference, image, and service.
Judging Golden Talker
The nominees are invited to present their case before a five-member jury, which ultimately decides which of the three nominated providers will win the award. The jury naturally takes the research findings into account in its evaluation and also considers other criteria.
The jury for the 2026 Golden Spreekbuis consists of:
- Michiel Meijer – Commercial Director of De Hypotheekshop
- Alex Klein - editor-in-chief Infinance
- Roald van der Linde – Executive Director, National Mortgage Guarantee
- Maria Silveira - director of the Approved Mortgage Advisors Foundation
- Nico Stolwijk - manager external relations and positioning Vereniging Eigen Huis
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