How can research help me achieve greater market share?

It starts with the right research firm, 5 tips you'll recognize them by

Together you are stronger. That's how it works in research, too. The right research firm will help you:

• Focus your information needs
• Dare to be critical of your previous work
• Looking at new information with an open and curious mind
• Properly interpret and access information in the organization
• Having fun in the research process

Have you found this partner? Then squeeze your hands because with this you have taken the most important step.

Determine the right strategic principles for your research design

How do you entice consumers to buy your product or brand? Save the 'hard to get' game for your dating life and make it as easy as possible for the consumer to choose your brand. If you don't, there are plenty of easier options for the consumer.To become "easy to buy," you need to know what's stopping consumers from choosing you. For Grolsch, we researched this. Inspired by science (Daniel Kahneman, Byron Sharp) and our own experiences, we determined the most important steps for brand growth in each phase of the customer journey. The idea behind this: do the right things in each step of the customer journey, then nothing will stand in the way of them choosing you. With this premise in mind, we knew what information Grolsch needed to grow further.

With calm and synergy in the process, you discover opportunities and know what to do

Now you know what questions to ask, but not yet what answers to expect. Divide the research into several phases in which you collect all the necessary information bit by bit. Give yourself time to process information and hone your questions. With interim consultation moments you create peace in the research process. Consider which insights are important to understand even better. With the right research firm, you will experience synergy at these moments.Your research partner helps you interpret insights and put them into a broader perspective from experience. You ensure that insights are also actionable in practice. By sharing what interfaces with knowledge, experiences and plans within your organization. Together you translate insights into opportunities.