Q8 chooses Blauw Research as exclusive partner for Market Research and Consumer Insights
Blauw Research has been selected by Q8 as its exclusive partner for market research and consumer insight for the Q8 and Tango brands. The strategic partnership began on April 1, 2025 and is for a minimum of three years.
After a careful selection process, Q8 chose Blauw because of their shared vision on using insights as an engine for growth. In addition, the content expertise, strategic approach and involvement of the Blauw team were decisive.
"Blue aligns perfectly with our ambitions."
Mark Buissink, Marketing Manager at Q8:
"We are delighted to have chosen Blauw Research. Their strategic approach, enthusiasm and ability to translate insights into concrete actions align perfectly with where we want to go as a brand. We believe this partnership is going to help us be even more customer-centric and data-driven."
Partners in transformation
Jos Vink, CEO of Blauw Research, is proud of the collaboration:
"That a leading organization like Q8 - in full development and transition - chooses us confirms that we are on the right track. Together we want to turn insights into real impact. We look forward to a sustainable and inspiring collaboration."
Insights as a strategic compass
Frederieke van Leeuwen, Business Lead Strategy &Positioning at Blauw, adds:
"I am enormously looking forward to building a partnership with Q8 in which insights contribute structurally to strategic choices, also at board level. This is how we make a real difference with research."
Blue and Q8 look forward with confidence and enthusiasm to the collaboration and the value it will bring in the years to come.
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