Branding, Sponsoring & Communication

What we in the MarCom world perceive as reality changes quickly. So more and more often a different form of human behaviour is assumed. We are moving away from the traditional and rational human and shifting to intuition and emotion. In other words from Dr. Spock to Homer Simpson. It is time to cling less firmly to old customs and to select the best possible approach. We continue to challenge you by thinking along your lines in a positively critical way.

Branding Communication and Sponsoring Research