Communication & Sponsoring

What we in the MarCom world perceive as reality changes quickly. So more and more often a different form of human behaviour is assumed. We are moving away from the traditional and rational human and shifting to intuition and emotion. In other words from Dr. Spock to Homer Simpson. It is time to cling less firmly to old customs and to select the best possible approach. We continue to challenge you by thinking along your lines in a positively critical way.


Blauw has been helping international brands optimise their sponsoring strategies for over 20 years. We not only prove the brand growth that sponsoring provides, but also identify opportunities to improve sponsoring strategies. That is how we contribute to successful partnerships in relation to properties like the UEFA Champions League, Olympics, Formula One, Formula E, cricket, esports, cycling and rugby.

Read more about Sponsoring Insights