Conjunct Measurement

What do customers find most important about your product/service?

We identify the added value of product features by conducting a conjunct study, also known as "vignette" research or "stated preference. The results tell you exactly what your customers find most important about your product and/or service. This information is indispensable for making an informed decision about the right composition of your product.

What is the best way to build your product?

Consumers often choose a product based on several factors. In conjunct measurement, we always have respondents choose between products constructed from other factors and therefore we can find out the value of each factor. A conjunct analysis shows how best to build your product to achieve the right market share.

You will get answers to questions such as:

• What is the premium price I can charge for my brand?
• What are the extra features or a product claim worth?
• Should I invest in extra speed or a larger model?

The results of conjunct research are ideally suited to serve as a basis for (need) segmentation. You can divide the market into smaller groups of people who have more or less the same needs.