A continuous community is the ideal tool for getting input on urgent decisions, even within 24 hours if needed, while staying in constant contact with the target audience.
By continuously 'listening' to what your target group says, you will gain insight into what moves them and what themes are relevant to your target group. You will regularly be surprised by the 'bycatch': your target group will bring up topics you hadn't thought of yourself. In addition, with a long-term community you will always have access to your target group for your (current) questions.
Continuous communities are characterized by:
- a manageable number of members, but differ in terms of application
- different issues are plotted in it every week.
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