After completion of the issue, the community remains exclusively available for follow-up research indefinitely. For example, to test whether the insights have been successfully translated into new product or communication concepts.
An on/off community is characterized by a high degree of customization:
- A specific target group will be recruited for the issue
- The design of the platform is tailored to the topic of discussion and the target audience
An on/off community is reactive. That means members are activated when there is a new issue from the client. To keep members engaged, we recommend inviting them to think about an issue at least once a month.