Shelf vision research

Insight into consumer selection processes and evaluation of shelf presentations are essential information sources alongside turnover and sales information. In particular, because category management revolves around the development and improvement of a category's performance through shelf presentation and range management. A long term shelf vision forms an important basis for this.

We provide insight into the purchasing process and the purchasing criteria within a product category through our shop floor and shelf vision research. Our most common research methods are:

  • Accompanied shoppings
  • Customer Decision Tree (CDT)
  • Eye and path tracking
  • Natural grouping