Communication Research

Communication research: the basis for effective communication

Your communication strategy is all about reaching the right audience, with the right message, at the right time. But how do you determine what communication works best? This is where communication research comes in. By doing research, you discover which "hook" is most effective for your target audience.

At Blauw we map this out with data from quantitative or qualitative research or a combination of both. We do this by examining the actual behavior of consumers and using these insights to improve your communication strategy.

This is because it is not the case that people first acquire knowledge, then form an attitude and then base their behavior on it. In many cases, it happens the other way around: people exhibit behaviors, and only then do they develop attitudes and knowledge about them.

Communication research helps you make strategic choices

In this fast-paced world, a well-rounded communication strategy is indispensable. Consumers are becoming more discerning and have more and more choices. Therefore, it is important to know how to approach your target audience in the right way. With communication research, you discover how to align your message with the behavior and emotions of your target audience.

Communication research strengthens your brand

Communication research not only provides insight into the behavior of your target audience, but also helps strengthen your brand. For example, PR research that strengthens your reputation, or image and brand awareness research that maps out the perception of your brand. These are important aspects that contribute to the success of your business.

 Blue helps you with, for example:

• Examining the (potential) success of campaigns and specific expressions
• PR research to strengthen your reputation
• Image and brand awareness research to determine how your brand or organization is perceived by customers and non-customers alike

Why communication research is so important for your business

Consumers are increasingly orienting themselves online and sharing their experiences there. However, their decision-making behavior is not always rational; emotions play a major role in their decisions. It is therefore very important that you gain insight into these emotional drivers. We map out these emotions and the corresponding behavior, so that you can gear your strategy to what really works.

 Imagine this: you are launching a new marketing campaign. Naturally, you want to know whether it is well received and what impact it has on your brand. With communications research, you gain valuable insights that help you adjust your strategy and achieve better results.

How communication research can influence your KPIs

The insights you gain from communications research can have a huge impact on your KPIs (Key Performance Indicators). Think about improving your brand reputation, increasing brand awareness or increasing customer satisfaction. All of these factors play an important role in the success of your business.

At Blauw Research, we combine explicit (rational) and implicit (intuitive) research methods, giving you insight not only into the conscious behavior of your target audience, but also into the unconscious factors that influence their choices.

What research method suits your business?

At Blauw Research, we offer a wide range of research methods, from quantitative and qualitative surveys to a combination of both. Our experts help you choose the right approach so that you get the information you need to achieve your communication and marketing goals.

Sometimes a more rational, explicit approach is needed, such as when you want to know which features of your product most appeal to your target audience. In other cases, implicit, emotional responses are more important, such as when measuring brand preference. Whatever you want to know, we figure out the answer.

Choose communication research and grow with confidence

With our communications research, you get deep insights into how your brand or company is perceived. We help you optimize your communication, achieving better results and working more efficiently. Contact us for a no-obligation consultation.