News & Blogs

In late 2023, training provider de Baak won an EFFIE for the success of its campaign, with Blauw Research being recognized for its distinctive contribution. That news led to a demand from the market for a practical step-by-step plan for developing successful campaigns using market research.

The maturity of organizations in the field of customer experience is slowly increasing in the Netherlands. This is evident from years of research by Blauw Research into the customer-drivenness of organizations in the CX Benchmark. In 2024, around 70% of organizations in the Netherlands will be in one of the three highest stages of customer-drivenness. In 2018, this was still around 60%. What is causing this increase?

At Blauw, we have been conducting research into the customer-driven nature of organizations in the Netherlands since 2018. With these insights, we can tell you exactly what maturity stage your organization is in and what you can do to move up a stage. ‍Fill out the questionnaire below.

Tellet is a tool for using AI to conduct detailed and customized interviews. We applied Tellet to our own clients to hear their thoughts on using AI for consumer insights.

4 pm. Cup-a-soup. More people should do that. This is a Category Entry Point (CEPs) from Cup-a-Soup. The brand has made a daily moment very concrete and recognizable to consumers. When you pull that off as a brand, it gets you a lot of brand growth. But how do you do that?

Obvion has won the Golden Speech Tube Mortgage Lenders for the second year in a row and also showed the strongest development during this 26th edition. Obvion dares to make tough choices and strives for excellence in green and diversity. The lender understands that maintaining a top position in the market is more difficult than achieving it. By being proactive and sticking to its core values of "Mortgages from the heart," Obvion manages to rise above the competition.