News & Blogs

Customer opinion is golden for many organizations. It constantly tells them what is going well and where there are opportunities to take customer satisfaction to the next level. Unfortunately, the willingness among customers is slowly diminishing because of the enormous overload of questionnaires and review requests that come your way.

Playlist contamination. Google doesn't know the word, but I think it's a phenomenon many Spotify users have to deal with: The daily mix of songs they've compiled especially for you also includes the favorites of daughter who uses the same Spotify account. Sitting around listening to The Cranberries, Demi Lovato suddenly pops in. Recently I no longer hear Demi, because my Spotify subscription has expanded to Family.

Coca-Cola. Albert Heijn. Nike. When do you think of these brands, what do you feel and what is the behavior you are going to exhibit? The more moments a brand name evokes in the consumer's brain, the more positively charged and familiar, the more effective the brand's branding is: people are going to look for the brand, consider it, buy it.

In three years, all of the Netherlands should be buying my brand. Sounds like an unrealistic future dream of a marketer, perhaps. But when you have the right insights, it is possible. Start with the question: what is currently preventing consumers from buying my brand? And then: how can I remove these barriers from the unique strength of the brand?

We recently received the fantastic news that we may conduct a comprehensive usage and attitude study for a new client. Who? We're keeping that a secret for now. As with any new relationship, we like to stay in our own bubble for a while!

The brand tracker, has been the tool to measure and track the development of your brand power for years. Marketers have a "love-hate" relationship with it. Brand trackers are "flatliners" or "they put you to sleep" are often expressed comments. And what does Top Of Mind Awareness really say about sales? Plenty of questions and concerns around how we measure brand effects.