Proposition research

Create propositions that really catch on

Blauw helps companies with in-depth and strategic proposition research, so that you know exactly how to market your product or service. We analyze customer needs, test concepts and optimize your positioning, so that your proposition not only sounds attractive, but actually sells.

Why choose proposition research?

An effective proposition is the foundation of successful product development and marketing. Our research answers crucial questions:

• What moves your target audience?
• What needs and pain points are involved?
• How is your current proposition perceived?
• Where are opportunities for improvement?
• Which proposition elements create the most conversion?
• How does your proposition stand out from competitors?

With these insights, you can not only develop a proposition that resonates with your target audience, but one that makes an impact and convinces.

Our approach: from data to action

At Blauw we combine strategic market research with pragmatic applicability. This means that we not only gather insights, but also translate them into concrete actions. Our approach includes:

🔹 Analyze customer needs - We map out what drives and expects your target audience.

🔹 Concept validation - We test different proposition variants and identify the most effective ones.

🔹 Optimization & implementation - We make sure your proposition perfectly matches market needs.

More impact with your proposition?

Do you want to successfully position your product or service and get more return from your marketing? Schedule a no-obligation consultation and discover how team Product Development helps you with proposition research that really gets results.