Target group research
Receive valuable insights into the needs, perceptions and preferences of your target audience.
With our audience research, we offer in-depth market insights that will help you build a solid foundation for your marketing plan. You'll gain insights into crucial questions such as:
- Which products are currently enjoying a lot of use?
- When, where, by whom and why are they used?
A customized category model with in-depth audience research
Receive comprehensive insights from a category standpoint with our audience research, which highlights the five W's (who, what, where, when and why). We structure these insights into a customized category model, visually capturing the connection between the five Ws and revealing undiscovered areas within the category. Read more about our approach here.
Using visual personas for better understanding
Our audience research also lends itself perfectly to the development of visual personas. By creating vivid, recognizable personas, we bring the research results to life. This is not only valuable for the marketing department, but also an effective way to bring the market closer to other departments of your organization.
Discover answers to crucial questions, such as:
- How can I ensure the added value of my product innovations?
- What framing is effective in my communication and appeals to consumers?
- At what times and places should my brand be present?
Want to know how to ensure that your brand and products remain relevant to your target audience in the future? Download our white paper Structural success from consumer insight:
Want to know more about our audience research?
