Go to Market Strategy

When introducing your innovation, you naturally want to present it to the market in the best light possible. You want to be distinctive, and more attractive than the competition. Price and packaging – to name just two of the Ps – could either boost or break your market share. And you want the user experience to be exactly as you envisage it. But how do you do that? As a marketeer, your aim is to create packaging that highlights your distinctive brand assets. You additionally build your portfolio using the good, better, best strategy. Moreover, you select the claim that is most appealing to your target audience. Blauw can help you in this respect by optimising your portfolio and also by tailoring the marketing mix to your needs.