Business Lead Sponsorship Research
As Business Lead Sponsorship & Sport, I am responsible for the development of communication and sponsorship research. I advise - also on an international level - on the development of campaigns and brand activations for clients such as Heineken, PepsiCo, Nissan, Ziggo, Eredivisie and KNVB. My passion lies specifically in sports sponsorship research and I know better than anyone how to involve sports fans in activating a sponsorship.
Even in my free time, sports are my big motivation. I enjoy running, dancing and doing yoga. I can often be found in soccer stadiums and contribute as a volunteer at various sporting events. I also enjoy writing and am a regular blogger on various sports marketing and sponsorship platforms. With my energy and enthusiasm, I go to great lengths to help our clients grow their brand by developing impactful communications and brand activation.