Binne Heida

Business Lead Product

As a Business Lead in the field of Marketing and Innovation, I help organisations to develop and market new products. I have a passion for data crunching and I make good use of my background in econometrics.

Combining (big) client data with market research data in usable models gives me a kick. My approach is distinguished by thoroughness, creativity, endurance AND ongoing coordination with the client. In my experience this is absolutely necessary to achieve a good result which can also actually be used.

In my free time I climb into my traditional sailing punt to explore the ‘Weerribben-Wieden’ nature reserve.