News & Blogs

Binne Heida has taken a new step within Blauw Research: he has been appointed Lead Innovative Solutions. In this role, he focuses on the integration and acceleration of technological and scientific innovations within Blauw's research work.

Since April, Patricia Hoetelmans has been our new Business Lead Customer Experience (CX). At Blauw, she combines her extensive experience and passion for customer experience and research in a role that suits her perfectly.

During the presentation of the annual SponsorRingen - the professional award for the best sponsorship cases in the Netherlands - Dutch Lottery and Blauw Sponsorship Impact won the SponsorRing for Data & Insights. We are extremely proud that our valuable cooperation with NLO has been rewarded with this beautiful award.

Personas have been a permanent part of the toolset of marketers and insights professionals for years. They help to get a grip on the customer. Think of choices in positioning, product development or the targeted development of campaigns. At the same time, personas are also a huge simplification of reality. Most organizations work with four to seven personas — recognizable and workable, and also not too many to visualize properly. Yet this does not do justice to the versatility of society.

On Thursday, July 3, the beach at Zandvoort will once again host Blauw aan Zee. At this exclusive event for our clients we step away from the hectic pace of office and work to the relaxation of beach and sea. The perfect environment to zoom out and reflect on developments in marketing and insights.

On June 12, Max de Jong (AH Retail Media Services) and Johan Goedhart (Blauw Brand & Campaign) reveal the strategic game changers for retail media dominance. Come to Max and Johan's presentation at NIMA Marketing Day!

Blauw Research has been selected by Q8 as its exclusive partner for market research and consumer insight for the Q8 and Tango brands. The strategic partnership began on April 1, 2025 and is for a minimum of three years.