News & Blogs

How can you boost your brand recognition and also brand strength? To this end, we have developed the DBA Benchmark that also works to your advantage.

Brand growth is about seizing opportunities! Consumer research helps you discover and seize those opportunities. At least, if you make the right choices. How do you ensure that research actually helps you and your colleagues maximize market share?

Eva Gerritse, Business Lead Sponsorship Impact at Blauw Research, has been elected Insights Professional of the Year 2022. She was presented with the award during a festive MOAward ceremony, where she was praised for her clear vision in the field of sports sponsorship impact research. What motivates her in this field and what makes her different?

Your brand is your company's most valuable asset. It is the sum of how consumers look at you, how employees see you and how you stand out from the competition.

The lock-down is over, life is buzzing again. A revival of the roaring twenties was even announced. A period when we have maximum need for social interaction and we move away from the established order. To what extent this promise will be fulfilled remains to be seen.

Did you know that Dutch organizations are getting better and better at customer experience? Customer-centricity is growing in 2022, but of course it won't happen by itself.