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Binne Heida
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Jos.vink@blauw.com
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18/4/2024
Customer Experience Benchmark 2024: how does your organization score?
At Blauw, we have been conducting research into the customer-driven nature of organizations in the Netherlands since 2018. With these insights, we can tell you exactly what maturity stage your organization is in and what you can do to move up a stage. Fill out the questionnaire below.
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26/2/2024
Using artificial intelligence (AI) as a moderator
Tellet is a tool for using AI to conduct detailed and customized interviews. We applied Tellet to our own clients to hear their thoughts on using AI for consumer insights.
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21/9/2023
Whitepaper 'Structural success from consumer insight'
Our recent study of B2C Marketing and Sales professionals* shows that up-to-date consumer insight is critical to growth. Find out why: it enables you to make informed decisions and grow your brand.
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News
27/9/2022
Nominees for Golden Speaker 2022 are Obvion, Rabobank and RegioBank
Blauw Research is conducting the Mortgage Lenders Image Blueprint for the 25th time this year. This research measures the development of the performance of all relevant mortgage lenders on the Dutch market. It involves both brand performance and actual service as seen and experienced by independent mortgage advisors.
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News
14/9/2022
Boost your brand with Distinctive Brand Assets
How can you boost your brand recognition and also brand strength? To this end, we have developed the DBA Benchmark that also works to your advantage.
Branding & Communication
Blog
22/8/2022
How can research help me achieve greater market share?
Brand growth is about seizing opportunities! Consumer research helps you discover and seize those opportunities. At least, if you make the right choices. How do you ensure that research actually helps you and your colleagues maximize market share?
Marketing Strategy
News
12/7/2022
Eva Gerritse is Insights Professional of the Year
Eva Gerritse, Business Lead Sponsorship Impact at Blauw Research, has been elected Insights Professional of the Year 2022. She was presented with the award during a festive MOAward ceremony, where she was praised for her clear vision in the field of sports sponsorship impact research. What motivates her in this field and what makes her different?
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Blog
6/6/2022
Measuring brand power: where are the growth opportunities for your business?
Your brand is your company's most valuable asset. It is the sum of how consumers look at you, how employees see you and how you stand out from the competition.
Branding & Communication
Blog
19/4/2022
Sharing, an end in itself or a means to success?
The lock-down is over, life is buzzing again. A revival of the roaring twenties was even announced. A period when we have maximum need for social interaction and we move away from the established order. To what extent this promise will be fulfilled remains to be seen.
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