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Mars met ijs, Magnum zónder ijs en koekjes-pasta op je bammetje

Mars met ijs, Magnum zónder ijs en koekjes-pasta op je bammetje

Optimale product design

The “greedy search” for the optimum product design

Marketing & Innovation

The “greedy search” for the optimum product design

The Sharp doctrine: is segmentation really pointless?

Branding, Sponsoring & Communication

The Sharp doctrine: is segmentation really pointless?

The Sharp-sharia: there's no such thing as loyalty

Branding, Sponsoring & Communication

The Sharp-sharia: there's no such thing as loyalty

Tropicana How Brands Grow

How Brands Grow at every level

Branding, Sponsoring & Communication

How Brands Grow at every level

Persona’s in segmentation research: a task apart

Marketing & Innovation

Persona’s in segmentation research: a task apart

Innovation | Blauw Research

Innovation leads to exponential growth

Marketing & Innovation

Innovation leads to exponential growth

Innovation | Blauw Research

Innovation: what choices help you as a business?

Marketing & Innovation

Innovation: what choices help you as a business?

Sponsorship | Blauw Research

 Nissan gives Intelligent Mobility boost by sponsoring Formula E

Branding, Sponsoring & Communication

Nissan gives Intelligent Mobility boost by sponsoring Formula E


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