Wilco Wigboldus

As a Research Consultant, I have been helping organizations with research to build and maintain brands for over 5 years. In doing so, Professor Byron Sharp's books caught my attention several years ago and we started doing a lot of research based on this thinking.

I get energy from thinking along with organizations about how we can boost the brand. Originally, I am a quantitative researcher who likes to delve into the figures, but in recent years I have also enjoyed talking to all kinds of target groups to uncover interesting insights. My studies in marketing management help me to think along the way about translating insights into actions.

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