In the FMCG industry, developments follow each other rapidly and product introductions and communications require constant attention.

With so much on offer, manufacturers are all competing for the same spot on the shelves and a place in consumers' minds. This requires perfect alignment between strategy and tactics.

Marketing and research in the FMCG industry means searching for nuances, by constantly getting into the skin of the consumer. And more and more, timing is important. To be able to adjust quickly, or to suddenly make the right decision. To stay ahead of trends and developments.

We are proud of our customers



We have a complete range of different tailor made research methods for the FMCG available:

  • Which products are commonly used? At what time, where, by whom and why? - Usage & attitudes studies
  • What does my consumers' choice and purchase process look like and what should the purchase criteria within a product category meet? - Shopper research
  • Where are my brand's growth opportunities? - Brand research
  • How can you meet consumer needs with your product or service? - Consumer Insight Community

Blauw helps your organization move forward

Our experts in the FMCG field always add value. This is reflected in the research and translation into marketing decisions.

We have a passion for FMCG, a love of research and an understanding of deadlines. We don't just do research, we provide a personal view and use our experience to help and inspire you. This is why we strive for close cooperation. This way we get the best out of ourselves, our clients and research.

The team consists of qualitative and quantitative research specialists because we believe in the power of this combination.

"The study provided a lot of guidance, and provided the basis for further calculations and making a good business case."
Jiri Staats
Head of Brand & Portfolio innocent drinks
"A big advantage in the research design was a clear project flow with multiple moments of feedback and discussion."
Ron Rutgers
Category Development Manager HAK

Would you like to know more about our FMCG expertise?

Nienke Vreugdenhil
Research Consultant Product Development
Nienke Vreugdenhil