What is the premium price I can
count on for my brand? What are the extra features or a product claim worth?
Should I invest in extra speed or a larger model?
This information is crucial in making a substantiated decision about the correct make-up of your product. We analyse the added value of the product features by carrying out a conjoint study.
Consumers often choose a product on the basis of several factors. With conjoint measurement we allow respondents to make a choice products which are made up of other factors and we can therefore find out the value of each factor. The research shows how your product can best be configured to achieve the correct market share.