Panel survey

Image Blueprint Mortgage Lenders

Image Blueprint Mortgage Lenders

As a lender, to know what image intermediaries have of your organization and how that compares with that of the cons competitor, we conduct the Mortgage Lenders Image Blueprint every year.

About
Image Blueprint Mortgage Lenders

With the survey results, we offer support in determining strategic policy and communication plans for your organization. This gives you insight into how your organization and competitors are perceived as a brand by advisors. IB Mortgage Lenders helps answer important questions such as:

  • How well known is your organization as a lender?
  • What is your organization's preferred position?
  • Which provider delivers the best performance?
  • What do mortgage brokers consider important when choosing a lender?
  • Does your image appeal to mortgage brokers?
  • As a provider, how can you anticipate counselors' choice motives?

View the brochure for the Image Blueprint Mortgage Lenders 2024

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Wilco Wigboldus
Research Consultant Branding
Wilco Wigboldus