Social media are now an indispensable part of daily life for consumers and business decision-makers. We share our experiences with our online friends and we include the experiences of others in forming impressions of brands and organisations, either consciously or subconsciously. Posts are pure and spontaneous. Sometimes they don't mince words. Social media are a source of information for researchers.

Blauw works in partnership with Coosto for social media research. A tool for social media monitoring. We carry out interpretation and analysis from the dashboard. Here, we combine knowledge and expertise of social media with proper qualitative and quantitative research techniques.

We distinguish a number of applications which we can utilise in conjunction with regular processes:

  • monitoring of conversation about brands or products
  • monitoring of campaigns
  • elaboration of dialogue on a specific theme
  • monitoring the buzz about events

More information?