UEFA Champions League Insights
Blauw Research has been working on research related to UEFA Champions League since 2000. We measure the impact of sponsorships for Heineken, PepsiCo and Nissan and we keep track of the developments of consumer behaviour with regard to following Champions League.
Over the past season, the worldwide interest in UEFA Champions League has increased. There are also interesting differences in the way people in Europe and outside Europe follow the world’s most important football competition.
You can now download our UEFA Champion League insights report to read all about the latest developments in perceptions about Champions League, watching behaviour and social media following.