Essential to reinforce your brand and grow your business, through branding.
We offer the very best results of years of product development and customer studies for innumerable brands. Our products stand out thanks to the combination of explicit and implicit questioning. Our methodology combines the strength of the principles of evidence-based marketing (Byron Sharp) with greater control over subconscious decision-making processes by buyers in your category (Daniel Kahneman).
Use our positioning tools to empower your brand. Determine the growth potential of your brand with our Brand Scan or Brand Tracker. Acquire a serious competitive edge using the Brand Power Booster and the Brand Power Program, to achieve powerful brands and excellent operating results.
Brand Power Booster
You want to be ahead of your competitors. Preferably by subconsciously influencing the purchasing behavior of customers, because that puts you right at the forefront.
Brand Power Program
You know which associations, values and emotions give your brand a big head start. You strengthen your marketing mix and that pays off in operating results.
You know exactly your brand's position in the category, what your growth potential is and who to focus on. This is the back bone of your growth strategy.
Brand Positioning Director
Good positioning allows a brand's unique characteristics to match the needs of tomorrow's buyers and markets.