Concept Creation

It is no easy task to come up with a relevant, stand-out product. It helps to make quicker and better choices if you have input from your potential target audience at an early stage. To gather this input properly and swiftly, we bring you into contact with your target audience via a Research Community.

Your target audience gives you insights into the needs associated with your new idea and its context, but they also give you their 'no-nonsense’ opinion of your idea, regardless of the development phase you are in. The Blauw consultants will convert these insights into crisply worded requirements and concrete improvements for your product idea. Community research is 'mass qual’ research, or qualitative insights on a quantitative basis.