A concept test is the solution to quickly and easily testing a new concept. Get a clear insight on how your concept scores based on attractiveness, relevance, uniqueness, credibility and fit relating to the brand. Whether you launch an entire new product or just a proven product that you want to give a much needed update; the SPRINT concept test answers your question; how promising is my concept and what can I do to improve it?
The concept test has been optimized through years of experience with various clients. Because of this, there is no need for you to worry about the method or about our processes and you can test your concept from €995,-.
The right target audience
We select the right people from your target audience and propose your concept online to 100 respondents. They examine your concept on five universal concept KPI’s. In addition to that, we provide customer insights and test if the concept solves these problems. Next to our standard questions, it is possible to add three of your own questions.
As soon as the first respondents react you can track the results online directly and get to work with your improvements. We translate the feedback to concrete recommendations, in order for you to directly start working on improvements.
You can have a look at which components of your concept are good and which are less good. You will understand why this is caused, in order for you to improve the concept immediately!